Our Mission, Vision, and Brand Promise Statement





The Equity will deliver value to its customers through operational excellence, providing information, exploring opportunities, and supporting profitable roles for producers.


The Equity will be a leading Midwest Ag Service provider while generating a superior return to its owners.


  • Profitability

  • Customer Focus

  • Constant Improvement

  • Integrity

  • Accountability

  • Best Products,

  • Latest Technology,

  • Highest Quality-Service, Done Right!