The Feed & Livestock Division at The Equity is committed to the success of our customers. We focus on delivering top-notch nutrition programs, great customer service and the best quality products. Our Nutrition & Livestock Specialists cover over 20,000 square miles of Illinois, Missouri and Indiana. The Equity’s Feed & Livestock Specialists understand how important performance is to your livestock operation and will help to develop a customized plan to best suit the needs of you and your animals.

The Equity operates three feed mills at our Effingham, Horace and St. Rose locations. The Effingham location houses a fully automated, multi-species mill, while St. Rose operates primarily a ruminant mill and the Horace location is a newly constructed fully automated, state-of-the-art swine feed mill.  In addition, to bulk feed services at these locations, The Equity Hardware Do It Center in Effingham and the St. Rose location offer quality bagged feed options manufactured by The Equity and other various animal nutrition providers including, ShowRite® Show Feeds, Nutrena® Animal Feeds, Tribute® Equine Nutrition and Kalmbach® Feeds.

The Equity also provides livestock producers assistance in meeting current regulations for livestock production. Our USDA/NRCS registered TSP’s can assist with permitting the construction of a new facility with the Illinois Department of Agriculture and provide setback requirements as well as a Comprehensive Nutrient Management Plan.

Dairy Feed

The Equity offers custom-blended feed in bulk and bags as well as bagged feed from the top suppliers in the industry. Our mills use only high-quality ingredients and efficiently manufacture them to provide customers with cost competitive products.

Our Dairy Nutrition Specialists will work with you to provide nutritional services in the always changing market. Nutritional Services our specialists can aid in are: feed sampling, diet formulation of least cost diets, and amino acid formulations. The Equity Feed Division believes in maximizing the use of homegrown forages and building diets around them. We also work with Industry experts to help solve any problems that might occur.

The Equity understands that this is your livelihood and we take that very serious. We focus on herd health, because we believe healthy cows lead to a profitable business. Our goal is to work with producers over time to increase profits. We understand that there will always be challenges and we do not shy away from them.

“Getting cows bred is very important on our dairy, and our reproduction has been excellent since doing business with The Equity.” - Brad Fuhler, Fuhler Dairy

Feature Product

Dairy Feed Bag

Elite Robot 23% Pellet

Beef Feed

The Equity manufactures and stocks a wide variety of minerals, lick tubs, pellets and everything in between for your cattle operation. Whether you have a cow-calf operation, are raising bottle-calf-to-feeder, feeder-to-finish cattle or anything in between, The Equity’s Beef Nutrition Specialists can help you find the right nutrition plan.

Our beef nutrition specialists work around the ingredients that you might have on the farm and fill in the gaps in between.  The Equity understands that this is your livelihood we take your herd’s health very seriously. To ensure maximum rate of return, we offer feed sampling, diet formulation of least cost diets as well as clinics with industry experts on prominent health topics concerning producers. Our goal is to work with the producers and over time help increase their rate of return.

Feature Product

Mineral Bag

Cow-Calf Mineral

Swine Feed

The Equity offers one of the largest selections of swine feed in the region. With The Equity’s newly constructed, fully automated, state-of-the-art feed mill in Horace we have the capacity to produce large volumes of custom bulk feeds for our current and future swine growers. Our Swine team is able to develop a program for your swine herd that includes budgets for successive stages of growth. You’ll know the tons required for each ration for improved feed efficiency and rate of gain. This not only allows for convenient purchasing; it creates an excellent opportunity for risk management.

In addition to providing swine feed to current growers, our Swine division can also help current swine producers, or new growers, looking to expand their current operations with Swine Producer Partnerships. Swine Producer Partnerships with The Equity are low risk option to provide growers diversification and a steady source of income during the up and down cycles in the agriculture economy. In addition to the additional source of income, the contract finishing barns also provide a transition plan for future generations and access to organic fertilizer in the form of manure. Growers are not directly exposed to the risks related to fluctuations in the commodity prices, since they do not own the animals or provide the feed for the animals.

Show Feed

The Equity and The Equity Hardware Do It Center are proud to be an authorized Show-Rite Show Feeds dealer. In addition, The Equity manufactures a line of swine show feeds using Show-Rite’s Alltech® technology. The Equity and the Hardware Do It Center have knowledgeable staff on hand to provide you with guidance in selecting the right product for your show animal needs. Show-Rite Show feeds have been a staple in the show livestock industry for many years, they along with the staff at The Equity are ready and willing to work with you on creating a competitive and enjoyable experience for our local youth, who enjoy taking part in the livestock industry.

Feature Product

Swine Feed Bag

Show Pig 18 Grower
with Show-Rite® Technology

Locations & Staff


Sales Team

Livestock Production Team

Feed Production Team

Management & Administrative Team