The Equity Announces Appointment of Natasha Lilly as Chief Financial Officer
Oct 09, 2025
Effingham, IL – The Equity, one of Illinois’ leading agricultural retailers, is proud to announce the appointment of Natasha Lilly as its new Chief Financial Officer (CFO).
Natasha Lilly brings over 15 years of dedicated service to The Equity, having risen through the ranks since joining the company in 2009. Her journey began in the Equity hardware store, followed by roles as Agvance Trainer, Information Services Analyst, and most recently, Director of Information Services. Natasha’s leadership has been instrumental in driving the company’s technology strategy, modernizing infrastructure, and implementing innovative solutions that have improved efficiency and data-driven decision-making across the organization.
Natasha holds an MBA from Eastern Illinois University, a Bachelor’s degree in Organizational & Professional Development, and an Associate’s degree in Civil Engineering Technology. Her expertise spans IT management, project leadership, vendor relations, and change management, with a strong focus on leveraging technology and artificial intelligence to enhance business operations.
As CFO, Natasha will lead The Equity’s financial strategy, focusing on real-time data insights, process improvement, and the integration of advanced digital platforms. She is committed to strengthening relationships with key partners and will assess vendor relationships to ensure service excellence and cost efficiency.
Natasha’s approach to leadership is rooted in clear communication, accountability, and a passion for continuous improvement. She is known for fostering a collaborative team environment, driving innovation, and maintaining a steadfast commitment to The Equity’s mission as an independent, locally managed cooperative.
In addition to her accomplishments at The Equity, Natasha has held many years of leadership roles in AgGateway, a non-profit organization dedicated to promoting digital connectivity in agriculture. She currently serves in a leadership role with AgCIO, where she continues to advocate for technological advancement and strategic innovation in the agricultural sector.
“I am honored to step into the role of CFO at The Equity,” said Natasha Lilly. “I look forward to working with our talented team to build on our financial stability, drive strategic growth, and continue serving our cooperative customer-owners with excellence.”
Please join us in congratulating Natasha Lilly on her new role as Chief Financial Officer.
About The Equity
The Equity is a leading agricultural retailer in Illinois, dedicated to providing innovative solutions and exceptional service to its cooperative members and customers.
Natasha Lilly brings over 15 years of dedicated service to The Equity, having risen through the ranks since joining the company in 2009. Her journey began in the Equity hardware store, followed by roles as Agvance Trainer, Information Services Analyst, and most recently, Director of Information Services. Natasha’s leadership has been instrumental in driving the company’s technology strategy, modernizing infrastructure, and implementing innovative solutions that have improved efficiency and data-driven decision-making across the organization.
Natasha holds an MBA from Eastern Illinois University, a Bachelor’s degree in Organizational & Professional Development, and an Associate’s degree in Civil Engineering Technology. Her expertise spans IT management, project leadership, vendor relations, and change management, with a strong focus on leveraging technology and artificial intelligence to enhance business operations.
As CFO, Natasha will lead The Equity’s financial strategy, focusing on real-time data insights, process improvement, and the integration of advanced digital platforms. She is committed to strengthening relationships with key partners and will assess vendor relationships to ensure service excellence and cost efficiency.
Natasha’s approach to leadership is rooted in clear communication, accountability, and a passion for continuous improvement. She is known for fostering a collaborative team environment, driving innovation, and maintaining a steadfast commitment to The Equity’s mission as an independent, locally managed cooperative.
In addition to her accomplishments at The Equity, Natasha has held many years of leadership roles in AgGateway, a non-profit organization dedicated to promoting digital connectivity in agriculture. She currently serves in a leadership role with AgCIO, where she continues to advocate for technological advancement and strategic innovation in the agricultural sector.
“I am honored to step into the role of CFO at The Equity,” said Natasha Lilly. “I look forward to working with our talented team to build on our financial stability, drive strategic growth, and continue serving our cooperative customer-owners with excellence.”
Please join us in congratulating Natasha Lilly on her new role as Chief Financial Officer.
About The Equity
The Equity is a leading agricultural retailer in Illinois, dedicated to providing innovative solutions and exceptional service to its cooperative members and customers.