Planters Precision Expands Footprint - Announces acquisition of H & H Precision

Dec 02, 2020

December 2nd – Planters Precision, an innovative precision ag company owned by The Equity, is excited to announce its acquisition of H & H Precision, a Precision Planting and Yetter Equipment dealer located east of Gays, Illinois. H & H Precision will operate as a new location for Planters Precision.

Cy Hopper started H & H Precision as a Precision Planting dealer in January of 2006. Cy built H & H Precision around increasing yields and profitability for his customers by helping them adopt the latest in precision farming technology and high management practices. Cy’s commitment to a high level of customer service makes this venture a perfect fit for Planters Precision.” said Kyle Dasenbrock, General Manager for Planters Precision. Current customers can expect the same high level of innovation, integrity, and customer service to continue throughout the transition and into the future. Cy Hopper will be leading the Gays, IL Planters Precision location.

“We are excited about the experience and expertise Cy brings to Planters Precision.” says Bruce Vernon, The Equity’s Chief Executive Officer. “The synergies between The Equity’s Agronomy department, Planters Precision and H & H Precision will lead to increased value for not only our customers but also the current customers of H & H Precision.”

“H & H Precision is an excellent addition to Planters Precision, expanding our service area into Moultrie, Coles, Shelby & Douglas counties. We are excited to carry on the tradition of providing innovative products, service, and solutions to the customers of H & H Precision and having the opportunity to offer Planters service and products to current Equity customers in the H & H Precision geography.” says Dasenbrock.

I’m very proud of the business we have built and would not pass it to anyone who would not add value for our customers.” says Cy Hopper, President of H & H Precision. “I’m excited about the resources and opportunity Planters Precision and The Equity can bring to our current customers. “I feel Planters Precision is the best fit to take our business to the next level, and I look forward to helping Planters Precision and our customers grow into the future.”

Planters Precision’s mission is to introduce profitable precision technologies in agriculture supported by industry-leading knowledge and service. Planters Precision does this through our outstanding Technicians and dealerships with Precision Planting, 360 Yield Center, Climate FieldView, Yetter, Harvest International and Martin-Till. “From a brand-new custom-built planter to corn meter calibrations, planter and combine health checks, in-field service calls, planter liquid systems, and much more we can assist growers in increasing their yields. Planters Precision not only has the equipment and products to increase yield, but we promise to back it with superior customer service.” says Dasenbrock.

About H & H Precision

Cy Hopper started H & H Precision in January of 2006. Cy built H&H Precision’s reputation into a leader for sales and service of Precision Planting and Yetter Equipment products through his commitment to helping his customers increase yields and improve their profitability.

About Planters Precision

Planters Precision is a precision agriculture company that works to increase yields through industry-leading products and services. For more information, visit

About The Equity

The Equity is the largest independent agricultural cooperative in Illinois. The Equity offers a broad range of products to fulfill customers’ needs such as Agronomy, Grain Services, Feed & Livestock, Energy, Hardware & Supplies in a market that covers approximately 20,000 square miles. For more information, visit

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